Technology, ‘servant’ mentality, key to CarShop culture at Penske

Anthony Pordon knows that companies can’t stand still when it comes to technological innovation.

Pordon is executive vice president of investor relations and corporate development for Penske Automotive Group, and he said the company’s used-vehicle business, CarShop, first started testing artificial intelligence technology in its retail service departments.

“By the time you think you’ve got [AI] understood, it’s completely changed,” Pordon said.

But AI has helped CarShop customers schedule appointments, which has resulted in ...