TrueCar has appointed chief people officer & operations Jill Angel as chief operating officer, effective immediately.

The automotive digital marketplace said Angel “is expected to continue to play a significant role in TrueCar’s efforts to meet its long-term operational goals and oversee TrueCar’s sales operations, dealer services and people function.” She will continue to report to president and CEO Jantoon Reigersman.

“This appointment comes at a critical time for the company,” Reigersman said, “as we look to expand our TrueCar+ pilot to allow more consumers to purchase cars completely online while we simultaneously strive to activate new dealers to our platform and reduce dealer churn.

“We believe Jill will be instrumental to these efforts as chief operating officer.”

Angel joined TrueCar as chief people officer in April 2022, and her role was expanded in August 2023 to include oversight of sales operations and dealer services.

Her experience in human resources, operations and e-commerce includes positions as executive vice president of people for internet/media/e-commerce company Leaf Group and vice president of operations for Saatchi Art, an online art gallery that was acquired by Leaf Group.

“Focusing on the operational and people functions of the company has been an especially rewarding part of my time at TrueCar,” Angel said. “I look forward to continuing the progress the team has made as we work to reach TrueCar’s long-term goals.”