IRVINE, Calif. -

Tim Morgan, general sales manager of Radley Acura in Falls Church, Va., has been named the Autobytel Dealer of the Month for May.

The award program introduced earlier this year honors  Autobytel dealers who “employ the highest standards in customer service, Internet automotive retail sales and lead management processes,” officials said.

Morgan joins Patti Scipione of M’Lady Nissan and Paul LeRose of Pauly Toyota — who were recently named Autobytel Dealers of the Month for March and April, respectively — in the pool of this year’s winners.

The Autobytel Dealer Awards Program culminates at the NADA Convention & Expo in New Orleans in January, when the Autobytel Dealer of the Year Award will be announced, chosen from this year’s pool of monthly finalists.

Commenting on the most recent honoree, Jeffrey Coats, president and chief executive officer of Autobytel, said,   “One of the primary reasons the Radley Acura team is so successful is the customized approach they take with every Internet customer they service.

“Today’s car buyers are unique, each with their own set of wants and needs when it comes to finding the perfect vehicle. Tim has helped implement a personalized sales process at Radley Acura — one that evaluates Internet leads individually, addresses every inquiry in a personalized way, and provides information of substance that goes above and beyond the standard price quote,” he continued.

Offering a little background on the dealership, Radley Acura is a 27-year Acura retailer located in Falls Church, Va.

The dealership offers new, used and certified pre-owned Acuras and has been a part of the Autobytel program for over 10 years, the company shared.

Radley Acura is also a Precision Team Dealer of Distinction, an Acura program which recognizes those dealership teams that demonstrate “superior achievement in customer satisfaction, new-car-unit sales volume, business management, customer follow-up, sales and service training,” officials explained.

“We’ve learned a lot in the 10-plus years we’ve been an Autobytel dealer,” said Morgan. “The most important thing we’ve learned is how to communicate with Internet customers to gain a full understanding of what they’re looking for in a new car and then guide them through the entire process of finding, buying and owning that car. Our customer service ratings and internal metrics prove we’re successful, and Autobytel helps our efforts by sending us great quality leads. However, being named an Autobytel Dealer of the Month, which recognizes how well we stack up against other dealers, is especially rewarding.”

Each month, Autobytel’s sales and dealer operations teams evaluate prospective candidates from a competitive field of thousands of automotive retailers in the Autobytel network, with a monthly finalist selected based on key online automotive best practices, the company said.
 
Criteria evaluated for the Autobytel Dealer Awards Program include conversion rates, lead management processes, customer service principles, customer and brand retention analytics and Internet department practices, among others.

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