Work Truck Solutions unveiled “significant” updates to its 2-Minute Prospecting, Resource Rack and Vehicle Detail Printing.

The company that provides tools for stores that are in the commercial vehicle space said the enhancements can boost a dealership’s ability to streamline workflows, strengthen commercial customer engagement and enhance the sales process.

The company explained a seamless integration between Work Truck Solutions’ 2-Minute Prospecting and Resource Rack can enable salespeople to insert vehicle upfit resources directly into prospecting emails and know when buyers open them.

Work Truck Solutions said this capability can make dealership workflows more efficient, provide buyers the critical information they need to make vehicle purchasing decisions and enhance the dealership sales experience.

Meanwhile, Work Truck Solutions pointed out the latest iteration of Resource Rack can empower dealerships to leverage a comprehensive library of upfit resources, streamlining the prospecting process and improving communication with potential buyers. Key features include:

—Enhanced resource sharing: Critical vehicle upfit information can be shared with buyers via links to a dealer-framed format, keeping the dealership branding front and center. Shareable links can deliver product brochures while eliminating the need for cumbersome email attachments and keeping the salesperson’s contact information visible.

—Buyer activity tracking: The new tracking links feature adds the ability to track the buyer’s engagement with the shared brochure, providing metrics and salesperson notifications to assist in the sales process.

Furthermore, Work Truck Solutions said its enhanced printing capabilities can further support dealerships’ marketing and sales efforts. Recent improvements include:

—Vehicle details flier: A new full-page, print/email-ready PDF flier can allow dealerships to highlight vehicle details, including upfit information, pricing, and contact details. The flier can also include a QR code linking back to a vehicle listing page on the dealer’s website.

—Upfit window sticker: Dealerships can now print an upfit window sticker highlighting key upfit features with a QR code linking to the online vehicle details. Available in full-page or half-page layouts, these are ideal to showcase upfits and drive traffic to dealership websites.

“This latest update empowers dealerships to take the professional advisory role that today’s commercial customers demand,” Work Truck Solutions. founder and chief vision officer Kathryn Schifferle said in a news release.

“Our platform provides, and tracks, upfit information sharing so that dealers can serve their commercial vehicle customers and equip their sales consultants with more tools to close deals and achieve greater sales success,” Schifferle added.