DAYTON, Ohio -

Reynolds and Reynolds has announced the availability of integration between the Reynolds ERA and POWER dealership management systems and the Provider Exchange Network, or PEN, which it calls a “digital pipeline” connecting F&I product providers with the dealer management systems or other dealer point-of-sale systems.

Available as of this month, Reynolds said integration with PEN is a value-added enhancement for dealers using the company’s ERA and POWER F&I Menus and Desking solutions, as well as ERA-IGNITE F&I.

Jon Strawsburg, vice president of product planning at Reynolds, said, “The integration between Reynolds’ F&I solutions and the Provider Exchange Network is one more example of how technology can help streamline the sale of F&I and aftermarket products in the dealership. By putting F&I product information and pricing at the F&I manager’s fingertips, this integration can help improve efficiency for the dealer and the vehicle sale process for the consumer.”

Benefits of the integration for dealers who work with participating providers, according to the company, include instant and accurate F&I product pricing; one-source product pricing; elimination of the need to re-key sold F&I product information back into the DMS; dealers’ ability to electronically transmit service contract data to F&I product providers at the point of sale; and less administrative effort for dealership personnel.

“It’s a win-win for dealers and participating providers alike,” said Ron Greer, vice president of Provider Services. “By increasing product exposure and reducing tedious administrative tasks and errors, the integration between PEN and a Reynolds DMS helps dealers and providers stay focused on the business of selling and administering products.”

PEN is a division of Open Dealer Exchange, and focuses solely on the relationship between the F&I product provider and the dealer’s preferred software application, the company said.