CHICAGO -

Road Dealer — which aims to help dealers buy and sell wholesale vehicle sales online without transaction fees — recently added two advisory board members.

The executives looking to help guide Road Dealer are Ken Potter, chief revenue officer of Sure Sale, and Randy Rohrman, who started his career in the Bob Rohrman Auto Group.

Founder Jim Battista declared that he’s confident the decades of industry expertise Potter and Rohrman possess will bring more than just experience to the board.

“Ken and Randy have been in the automotive business a long time and getting to know them over the years really excites me to have them as part of the team. They are great guys and bring in depth knowledge to Road Dealer,” said Battista

Road Dealer highlighted Rohrman has run multiple dealerships and comes from an industry family.

“It’s an honor to be selected to Road Dealer’s advisory board,” Rohrman shared.

“I look forward in becoming a part of their continued growth and success,” he continued. “As a dealer, we all know the importance of controlling our inventories and watching our expenses. Road Dealer is beneficial in doing both.”

Battista believes Potter will offer an innovative edge to Road Dealer.

“I am encouraged to help Jim build upon his dream because he has the best of intentions for dealers and we all truly want to create something positive for dealers, not something to just sell them,” Potter stated.

Battista reiterated Road Dealer was formed based on the premise, “there was a better way to move used inventory off a dealer’s lot.” Road Dealer now services hundreds of dealers in the Midwest with an average of 5,000 used vehicles in the pipeline.

“With our team assembled, on the road and in dealerships every day, I know that Road Dealer is helping dealerships,” Battista emphasized.

“Our recent advisory board appointments are true automotive leaders and Road Dealer is extremely proud to not only welcome them, but build our company with them,” he went on to say.

For more information about Road Dealer, visit http://www.roaddealer.com.