CHARLOTTE, N.C. -

In an effort to generate more traffic to numerous dealership departments, Sonic Automotive rolled out a revamped version of its website last week.

A total of 10 new features are aimed at helping all of Sonic’s dealerships as well as highlight the company’s culture, values and career opportunities. 

According to the company, Sonic’s new website now includes:

—Easy home page access to multiple vehicle search methods — by new, certified and used inventory.

—Desired payment and body style.

—Instant access to vehicle inventory, including vehicle information, photos, 360-degree tours and videos.  

—Convenient compare feature to provide instant, side-by-side comparison of selected vehicles.

—Robust inventory search engine delivers real-time access to all Sonic new and used inventory.

—Sonic dealership locator by brand or location.

—Service, parts and collision center locators.

—Convenient payment calculator.  

—Financial services credit application.

—A vehicle value calculator for company dealerships that will buy consumers’ vehicles.

“We are excited about the launch of our updated website and the opportunities it provides for our customers, investors and associates,” stated Rachel Richards, Sonic’s vice president of retail strategy.

“This represents the next step in the evolution of our e-commerce strategy as we provide a single portal for our customers’ virtual shopping experience,” Richards continued. “The new website leverages the power of our vast dealer network to allow customers and our sales associates to search our national inventory.”

The new site is located at www.sonicautomotive.com.