CHERRY HILL, N.J. -

As the automaker posted another record sales performance, Subaru of America revealed last week how much money went to five charities during its third annual “Share the Love” event.

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Subaru declared that it again hit the campaign’s maximum, generating $5 million and pushing the OEM’s total over a three-year span to $15 million.

To recap, Subaru donated $250 for every new vehicle sold or leased from Nov. 20 through Jan. 3. Officials explained that customers who purchased or leased during this time determined how the charitable gifts would be invested by designating one of five nonprofit organizations ranging from animal cruelty prevention to youth mentoring to environmental protection.

The specific organizations were: 

—The American Society for the Prevention of Cruelty to Animals (ASPCA).

—Big Brothers Big Sisters.

—Habitat for Humanity.

—Meals On Wheels Association of America.

—Ocean Conservancy.

“We are proud to have once again maximized our budget for the event,” explained Tim Mahoney, Subaru’s senior vice president and chief marketing officer.

“We are excited to continue a program that engages our customers in giving back to the community,” Mahoney added.

Meanwhile, the automaker’s strong sales performance continued as 2011 arrived.

The brand moved 18,858 units in January, a 21-percent rise over the same month last year.

Subaru pointed out that the company finished 2010 as a top 10 sales brand and said it was the only manufacturer to show a sales increase for three consecutive years.

“2011 promises to be another great year for the Subaru brand,” noted Timothy Colbeck, Subaru’s senior vice president of sales.

“Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year,” Colbeck continued.

Thomas Doll, Subaru’s executive vice president and chief operating officer, added, “We are pleased to be beginning 2011 as we finished 2010, by setting records.

“This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21 percent,” Doll went on to say. “Our franchise continues to be on a roll.”