VENICE, Calif. -

After a successful Phoenix launch, Mota Motors revealed Wednesday that New York and New Jersey dealers now have another option when marketing their certified pre-owned vehicles.

The company is rolling out marketing program SureSale Certified to the two Northeastern states.

The program that was launched in Pheonix earlier this year, “expands the range of vehicles eligible for certification on dealer lots, online marketplaces, and remarketing channels and makes it easy to implement vehicle certification, while also providing car buyers with increased purchase confidence and peace of mind,” officials explained.

Commenting on the news, Mota Motors president Jeffrey Schwartz said, "Until recently, robust used vehicle certification programs have been mostly out of reach for both off-brand vehicles at franchised dealerships and for practically all vehicles on the independent dealership lot – which has been bad news for both consumers and dealers, especially as more and more car buyers come back into the market.

"The good news is that now consumers in New York and New Jersey have access to certified vehicles in a wide variety of price levels, ages, makes and models through a program they can really trust,” he continued.

And dealers expressed their enthusiasm for the new program, as well.

For example, Joe Stroffolino, digital marketing director and used vehicle manager for the Causeway Family of Dealerships in Manahawkin, N.J., said he was able to sell most of his inventory while utilizing the new program:

"Ninety percent of my inventory is SureSale certified, including the majority of my trade-ins and, as a consequence, we are moving vehicles faster than we have in a long time. It would be hard to keep up if SureSale weren’t so easy to use: its certification program is practically one-click," said Stroffolino.

"And, most importantly, my customers are thrilled with the extra peace of mind, they are engaged with our brand and my gross profit is as good as my dealership has ever seen,” he added.

And what does the program have to offer dealers?

“SureSale dealer benefits include no monthly fees or long term contract commitments; easy ‘one-click’ vehicle certification; best-in-class limited warranties and vehicle service contracts; and third-party vehicle inspections, all of which generate greater customer and financial institution confidence, quicker inventory turn rates and more sales opportunities for the dealership,” the company explained.

For more information on the marketing program, check out the Auto Remarketing story here.