PALO ALTO, Calif. -

In an effort to help dealer inventory stand tall on the front line and store website, Rapid Recon announced two new features to give users of its reconditioning communications and workflow software more flexibility, operating insight and consumer engagement.

According to a news release distributed on Thursday, the enhancements include new executive summary and a clickable customer-facing option for Rapid Recon’s Digital Vehicle Portfolio powered by iPacket, a provider of digital sales presentation solutions for dealers to convert more shoppers to engaged and active sales leads.

Rapid Recon highlighted that the new executive summary automatically can deliver critical operating data catering to managers who need a high-level view of their dealership.

The executive summary is an automated email comprising information essential for improved used-vehicle sales performance. This data includes the dealership’s reconditioning time-to-line and average days in recon performance numbers, reconditioning costs by recon process phase, vehicle counts and more.

Furthermore, the latest update to the Rapid Recon Digital Vehicle Portfolio (DVP) is an enhanced online description tool.

The company explained this customer-facing option is for dealerships enrolled in the Rapid Recon Digital Vehicle Portfolio. Clicking the feature can keep technicians’ notes separate and invisible from shoppers using the dealer’s online DVP sales, helping potential buyers gain confidence in the integrity of the dealer’s used vehicle and to build trust in the dealership.

Rapid Recon went on to say the DVP can help dealers convert more shoppers to engaged and active sales leads. The tool can give online shoppers detailed, accurate and clickable VIN-specific insight into a dealer’s used-vehicle inventory, including:

— Recon summary reports that educate shoppers on the quality and integrity of the dealer’s vehicles and dealership

— The original OEM MSRP window sticker

— New-car brochure

— Certified pre-owned or in-house warranty docs

— Other value-building documentation

Rapid Recon added that other content provided by the Digital Vehicle Portfolio includes the vehicle history report, warranty options, and the dealership’s “Why Shop Here” marketing messaging.