AOL Autos to Build Interactive Dealership Directory
Dealers could soon be receiving additional online exposure through a new directory set to be launched by AOL Autos.
Site officials are aiming to create a comprehensive digital catalog of U.S. dealerships beginning with the nation’s 25 largest cities. They noted this directory is geared to include original video, reviews, consumer ratings and local maps.
In addition, site officials explained the dealership directory is set to be integrated into MapQuest, a leading online mapping brand that offers both maps and directions to 47 million users in the U.S.
The directory also is meant to be connected with Patch, AOL’s local content and advertising platform that can allow community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar.
Furthermore, this new directory is being pushed as a compliment to AOL Search and Yellow Pages.
“This news is another example of AOL executing on its strategy to deliver high quality content at scale, creating engaging and helpful online experiences for consumers and advertisers alike,” site management contends.
“Before even leaving home, car buyers will have the ability to virtually visit the dealerships in their area, compare offerings, and read firsthand reviews from other customers,” executives added.
AOL Autos believes this dealership directory should appeal to users who already enjoy its original content at Autoblog, which shares breaking industry news and analysis.
Recently, AOL Autos also launched another consumer product meant to connect owners and dealers. The Repair Estimator feature on its site is meant to provide consumers with an immediate estimate based on their location for a range of vehicle maintenance procedures and repairs.
AOL hopes the new dealer directory can be as successful as its 2010 City’s Best program, an initiative created to be a guide to the best local food, entertainment and lifestyle options in 25 major U.S. cities.
“AOL is uniquely positioned to create this extensive directory of content that is national in scope and relevant on a local level,” explained Rudi Thun, general manager of AOL Autos.
“Through a combination of our expert team of journalists, our video capabilities and syndication strength, advertisers and dealers can reach virtually every consumer looking to buy or lease a car,” Thun concluded.