TORONTO -

TRADER Corp. and Yahoo Canada formed an alliance this week, making autoTRADER.ca the official automotive partner powering the used car section of Yahoo Canada Autos.

The companies believe the alliance creates a seamless user experience for autoTRADER.ca and Yahoo consumers in Canada. They contend potential buyers can find the best deals on used vehicles through advanced search capabilities and sellers can quickly list their vehicle for free.

Furthermore, for the first time, private sellers and dealers can access Yahoo’s extensive audience.

Consumers can look over a large inventory of cars, motorcycles, ATVs, RVs, trucks and boats as well as other features through the new site at http://yahoo.autotrader.ca/.

“We are very excited to announce this new partnership with Yahoo Canada. Together we will connect more buyers and sellers and provide a quick, simple way for consumers to find their perfect car through our comprehensive inventory,” stated Normand Théberge, vice president of marketing at TRADER Corp.

“This partnership represents another step forward in our continual search for ways to extend the reach of our dealer network,” Théberge continued.

Michel Protti, country manager for Yahoo Canada, added, “As the premier digital media company, we continue to deliver the personalized content and information that consumers crave.

“With our redesigned Yahoo Autos site, we’re excited to extend autoTRADER.ca’s car listings to millions of Yahoo consumers across Canada, providing trusted auto and vehicle listings and delivering exceptional experiences to users, advertisers and partners,” Protti went on to say.

Officials from autoTRADER.ca highlighted that they see approximately 1.5 million unique visitors monthly, according to comScore Media Metrix.