ATLANTA -

With buyer trends and online sales strategies sometimes changing faster than a store’s used inventory, AutoTrader.com launched its new Dealer Learning Center, an online educational resource for the site’s dealer customers, their staff and other members of the store community.

Through this portal, officials explained Wednesday that dealers have access to on-demand video tutorials, topical articles, proprietary and independent research, best practices and marketing handbooks at their fingertips.

AutoTrader.com insisted the Dealer Learning Center is an extension of what it believes are already-robust programs the site offers through its Dealer Learning Team, which supports the educational needs of dealers through hands-on learning.

Comprised of experts with extensive dealership experience, the Dealer Learning Team aims to help dealers leverage the Internet as a tool to drive shoppers to their showrooms as well as integrate online best practices with in-store processes to maximize operational efficiency. 

Positioned to be a go-to source for educational content on a variety of online marketing and research topics, AutoTrader.com went on to mention the Dealer Learning Center includes information on online merchandising best practices, industry insights, video, social, mobile, chat and more.

Dealers can also access the latest information regarding AutoTrader.com research studies such as the 2011 Polk Automotive Buyer Influence Study and the Northwood Dealer Walk-In Study.

In addition to directly serving the dealer body with an array of educational resources, the Dealer Learning Center also can enable AutoTrader.com advertising consultants to enhance their interactions with their customers by providing facilitated learning that aligns with their customers’ objectives.

“This is yet another way that AutoTrader.com is fulfilling our promise to the dealer community: We Work for You,” declared Chip Perry, president and chief executive officer at AutoTrader.com.

“We only win if our customers win, so we have been continually focused on ensuring that they have all the tools and resources necessary to be successful,” Perry continued.

“From transforming our sales team into true advertising consultants a few years ago, to creating more robust educational programs and resources, AutoTrader.com is bringing the latest information on effective online marketing and merchandising to the dealer community,” he added.

The Dealer Learning Center can be accessed directly at www.DealerLearningCenter.com or through the AutoTrader.com “We Work for You” microsite at www.WeWorkForYou.com/Insights.