FORT LAUDERDALE, Fla. -

AutoUSA announced earlier this week it has released Powerlistings 2.0 in an effort to help drive traffic from Craigslist to dealer’s Facebook pages.

The optimized version of the company’s original Powerlistings offering provides direct links to dealer inventory on Facebook and “provides opportunities for dealerships to increase engagement with potential customers.”

“PowerListings 2.0 delivers in-market customers to dealerships that are effectively using Facebook to engage with customers, greatly increasing sales opportunities,” said Phil DuPree, president of AutoUSA.

“The feedback we have from hundreds of dealers is that PowerListings is one of their best ROI tools, with many click-throughs from customers looking at inventory on Craigslist,” he added.

Also, AutoUSA’s fully-managed Internet sales solution is time-optimized to automatically post inventory on Craigslist when the most customers in a dealership’s market are viewing the inventory, noted the company.

Powerlistings 2.0 provides participating dealers with the following services:

— Links from Craigslist inventory take potential customers directly to a landing page on the dealership’s Facebook page.

— Inventory tab on the dealership’s Facebook page increases customer engagement and “Likes.”

—Videos of inventory on YouTube are generated and posted on Facebook daily, boosting dealerships’ Search Engine Optimization rankings and generating more leads.

—Inventory postings and videos automatically keep Facebook content relevant and updated.

—Postings on Craigslist are time-optimized to appear when the most customers in a dealership’s market are viewing inventory.

— Live market monitoring and reporting provide visibility into customer habits, trends and effectiveness of dealership ads.

AutoUSA’s PowerListings 2.0 is available immediately to dealers nationwide. For more information, call (800) 243-9935.