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FORT LAUDERDALE, Fla. — AutoUSA has introduced a used-vehicle inventory listing marketing program for dealers that allows them to showcase their used models daily on some of the Web's most frequented free classified sites.

In using the POWER Listings program — which is powered by Cargigi — all a dealer has to do is give authorization for used-vehicle listings to be sent out. Then, the program handles all the marketing and advertising of the inventory on the classifieds sites.

Officials contend that this process gives dealers targeted, high-quality phone and online leads.

AutoUSA explained that this program is an extension of its efforts to syndicate dealers' used-vehicle ads via strategic marketing partners and various web sites, including some sites considered to be "household names."

"AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers," stated Phil DuPree, president of AutoUSA. 

"By using Cargigi's leading-edge service for POWER Listings, we are providing yet another avenue to connect our dealers with online customers, enabling them to further focus their Internet advertising, attract more online car buyers and sell more cars," he continued.

"The postings are optimized for peak customer traffic and the real-time monitor allows dealers to see the activity on their inventory, giving them instant feedback on their most appealing units," DuPree added. 

Offering his thoughts on the partnership, Cargigi chief strategy officer Mark Boyd noted: "We are excited about the opportunity to show AutoUSA dealers how to harness the power of the most popular classified websites. 

"Most auto dealerships do not have the time or resources to engage multiple media solutions to create additional exposure for their pre-owned vehicle inventory," he further commented. "Cargigi markets and advertises a dealer's used vehicles through various effective media sources and maintains their presence there until they sell."