Black Widow, Dent Wizard launch partnership at Castle dealerships
A spider and wizard teaming up at a castle sounds like something out of a “Harry Potter” book, but in the case of the used-car market, it’s all about reconditioning and efficiency.
Black Widow, which provides automated vehicle imaging, said Wednesday it has partnered with Dent Wizard, which provides vehicle reconditioning services.
Under the partnership, Dent Wizard will utilize Black Widow’s imaging services and imaging markets services at Castle Chrysler Dodge Jeep Ram and Castle Buick in Chesterton, Ind., and plans to expand the partnership elsewhere later this year.
Black Widow's technology is designed to capture images and generate 360-degree virtual tours in a matter of seconds, while automatically uploadig images to a dealer's software system. The camera system is suspended from the ceiling.
“Dealers are under unprecedented pressure to flip vehicles faster than ever,” Black Widow director of sales Tim Grimes said in a news release.
“With consumers beginning their vehicle search online, quality imaging is what moves a potential customer from behind the screen to on the lot, and we’ve developed a system that enables dealers to handle photography in house — minimizing investment while still maximizing quality,” Grimes said.