CarGurus opens new HQ in Boston, launches marketing campaign with NFL legend Drew Brees
CarGurus has graduated from Cambridge and moved into Boston.
The company, which provides a digital platform for shopping, buying and selling vehicles, said Thursday it has opened its new global headquarters in the Back Bay neighborhood of Boston.
The move to 1001 Boylston Street — where its 225,000-square-feet of workspace will anchor the Lyrik mixed-used development — comes after nearly two decades in nearby Cambridge, Mass.
Previously, CarGurus has two separate offices in the Boston suburb that’s home to Harvard and MIT, but now nearly 1,000 employees will be reunited in the Back Bay headquarters.
“After nearly 20 years in Cambridge, CarGurus’ move to this inspiring new space represents a meaningful chapter in our growth story in the region,” CarGurus CEO Jason Trevisan said in a news release.
“Our best-in-class work environment enhances opportunities for deeper collaboration and connectivity, all in service of our mission to help people reach their destination,” Trevisan said. “This mission comes to life through our focus on delivering an exceptional experience to our employees, driving innovations that benefit our dealer and consumer customers, and supporting the communities in which we live and work.”
IA Interior Architects designed the headquarters, “with a hybrid work culture in mind, offering spaces that support all types of meeting scenarios and individual work modes.”
The 10 floors of the “collaboration hub” includes 900 choice work points, 30 collaborative spaces and social spaces. Amenities includes a multi-story reception area, tech bar, barista bar, training spaces, all-hands meeting areas, video production suite, dining area, two libraries, balconies/terraces and a penthouse gathering space with roof decks.
Several dignitaries were on hand for the ribbon-cutting for the new headquarters, including Massachusetts Gov. Maura Healey and Secretary of Economic development Yvonne Hao.
“Massachusetts is the best state in the country to live, work, grow a business, and build a future — and that’s in large part because of the incredible, innovative companies that call our state home, like CarGurus,” Healey said in a news release. “We’re thrilled to celebrate the grand opening of their global headquarters in Boston today, and we’re grateful for their commitment to their employees, their customers, our communities, and our economy.”
Hao added: “It is very exciting to see the CarGurus logo in the Boston skyline atop its new headquarters. I look forward to seeing the company continuing to invest in the region’s growth and innovation while entering a new chapter as it expands here as part of Team Massachusetts.”
Super Bowl winner Brees partners with CarGurus
It has been a busy week for CarGurus. From new headquarters to quarterbacks.
The company said Tuesday that it has launched a new digital marketing campaign with NFL legend and former Super Bowl-winning QB Drew Brees.
The “Keys to Success” campaign aims to help car consumers get “game-day ready” and feel confident about and in control of the car-buying and -selling process, the company said in a news release.
“CarGurus helps today’s shoppers get ready for their big moment by providing access to thorough vehicle information, the most extensive deal ratings, and the most new and used cars so you know you’re getting the best deal possible,” Brees said in a news release.
“So much of performing at a high level is about focusing on the process and having the tools that instill confidence so that by the time you step on the field — or into the dealership — you’re ready to make things happen.”
The campaign will be featured on such media channels as Instagram, TikTok, Facebook, YouTube and other digital video avenues.
“Known for his rigorous mental and physical preparation during his professional football career, Drew’s winning combination of steady confidence and rigorous research both on and off the field makes him the perfect confidence coach for today’s drivers, and a natural partner for CarGurus,” CarGurus chief marketing officer Dafna Sarnoff said.
“Car shoppers can identify with Drew’s mindset of gathering the best information and tools available to feel confident that they are getting the best deals for their unique individual needs,” Sarnoff added.