CarNow announced a new senior vice president of sales on Friday.

Hired for the role is Eric Kaser, who was VP of sales at Ungerboeck and DealerSocket before coming aboard at CarNow. His background also includes time with Reynolds and Reynolds.

“I am excited to join CarNow where the culture is strong, the platform is innovative, and the results and support we deliver to our dealers is second to none,” Kaser said in a news release. “I have the pleasure of leading the most caring and hardworking salespeople, professionals and leaders I have seen in my 24-year career in automotive.”

CarNow CEO and founder Andy Park added: “Eric is a proven leader with the unique experience of scaling one of the industry's largest companies during its prime years of growth. The leadership at CarNow is always searching for the highest level of mentorship for our teams, and we are excited to welcome Eric’s expertise in strengthening the systems and structure behind our growing sales organization.”