HOFFMAN ESTATES, Ill. -

While much of the country currently is gripped by a wintry-like chill, CDK Global is collaborating with J.D. Power’s NADAguides to help dealers turn units especially for times when sunshine and warm temperatures return.

On Monday, CDK Global announced the integration of the division of J.D. Power and its NADAguides vehicle pricing data and information with Lightspeed EVO Dealer Management System (DMS). The integration is designed to provide recreation dealers using CDK Lightspeed EVO DMS with access to critical vehicle data and information for RVs, boats, all-terrain vehicles (ATVs), motorcycles and other powersports vehicles listed on NADAguides directly through their DMS.

“This integration will give our recreation dealers fast and easy access to the critical vehicle data available through NADAguides directly through their DMS,” said Kris Denos, vice president and general manager of recreation and heavy equipment at CDK Global.

“This will not only speed up their ability to pull this information but also provide a faster and more personalized experience for their customers,” Denos continued.

Denos went on to mention the integration into the Lightspeed EVO DMS will help recreation dealers by connecting the data and information provided by NADAguides with the tools that business functions such as sales and F&I, accounting, service and parts operations need to function.

“The integration of our data into the CDK Lightspeed EVO DMS provides dealers with a perfect match of products and services,” said Lenny Sims, vice president of business development and strategy at J.D. Power’s NADAguides division.

“This will enable a faster, more accurate and efficient way to do business on a daily basis,” Sims added.

Recreation dealers currently using CDK Lightspeed EVO DMS who are interested in learning more about the NADAguides integration can visit CDKGlobalRecreation.com/Nada-Guides or contact their local CDK sales representative.