Like much of the auto retail industry, CDK is heading for the NADA Show, which opens Thursday in New Orleans, where the dealership software provider plans to showcase the Hybrid Intelligence used by its Dealership Xperience platform.

While artificial intelligence processes data through pattern recognition, the company said, it lacks human reasoning, creativity and real-world experience. Hybrid Intelligence is designed to integrate those qualities in its “decades of industry leadership, rich market data and advanced technology” to produce better outcomes and help dealerships, OEMs and software developers solve complex problems more efficiently.

“Our world — and technologies within it — are rapidly evolving,” CDK chief product officer Sanjay Almeida said in a news relaese. “To ensure our industry keeps pace with those tremendous shifts, it takes a leader like CDK to build a strong foundation of purpose-built software with a combination of experience, scale and significant investment in innovation.

“By pairing our human intelligence and wealth of data with machine learning and predictive analytics, Hybrid Intelligence inside the CDK Dealership Xperience platform is simply unmatched. At the end of the day, we know artificial intelligence without the volume of data and a clear understanding of where and how to apply it is just simply artificial.”

CDK said its products are involved in more than half of U.S. new light vehicle sales and 55% of all repair orders. They’re connected to more than 60 OEM brands and integrate with 600 independent software partners through more than 1,200 applications, accounting for more than 4 billion annual transactions.

Hybrid Intelligence, the company said, uses data insights from those transactions with CDK’s decades of human experience with dealers to produce insights and automated workflows into its platform. Those include:

AIVA: CDK’s Artificial Intelligence Virtual Assistant is offered throughout the Dealership Xperience to help dealers provide quick, personalized, conversational text and email responses to consumers in real-time, as well as answering calls and scheduling appointments using intuitive conversation in more 50 languages that grasps customers’ intentions and preferences. It’s designed to provide a ChatGPT-like experience that gives quick responses to simple queries like, “What are my total expenses this month?”

Predictive service customer engagement: The technology uses machine learning capabilities in fixed operations to identify potential repair needs based on data insights for vehicles of the same year, make, model and mileage. Other AI-powered service department features include noise cancellation to prevent background noise during multipoint inspection videos, real-time sentiment analysis to gain insights into a customer’s experience, and smart replies to automate response options for common inquiries based on customer needs.

Equity mining: CDK embeds predictive modeling into a dealer’s CRM to help create visibility into a consumer’s propensity to purchase by identifying those with high potential and allowing dealerships to increase sales leads in new vehicles, trade-in offers and resale values.

Inventory Management: Consistent photos and AI-generated descriptions allows vehicles to get merchandised faster, accelerating the sales process and ensuring vehicles reach potential buyers quickly. Predictive analytics provide insights into future vehicle values to boost customer engagement, reduce time on the lot and increase profitability.

“By infusing Hybrid Intelligence into our solutions,” Almeida said, “we’re empowering our customers to focus their resources in areas that provide the most value. Ultimately, that improves the overall experience and satisfaction of both dealership employees and their guests.”