PORTLAND, Ore. -

In an attempt to help dealers better capitalize on the ever-growing accessories marketplace, Chrome Systems introduced an enhanced version of its Accessories Web Service.

The company highlighted this new solution can allow dealers and their portals to capture leads and revenue by displaying, promoting and up-selling accessories at strategic customer touch points, including in social media and mobile applications, in-store and online.

With this new solution, Chrome pointed out accessories information can now be included on detailed vehicle pages alongside new and used inventory on social media sites such as Facebook and Twitter. The information also can be integrated into mobile applications, in CRM and lead management tools and in printed or electronic accessories catalogs or brochures, as well as part of the in-store selling process.

Chrome’s Accessories solution also can be integrated into online applications and in-store selling tools, while allowing dealer to maintain complete control over the look and feel of the information being presented to the customer.

Furthermore, officials mentioned the solution also supports all major OEM/brand accessories catalogs, Chrome Style ID-based searches, daily data updates, dealer customized pricing and Chrome’s “Cool Ideas” dynamic displays of accessorized vehicles.

“Drivers are becoming more interested in personalizing their vehicles. This enhanced offering will allow our customers to meet the demand for comprehensive and easily accessible accessories information at numerous points in the vehicle shopping and selling process, including in social media and mobile applications," explained Amit Maheshwari, general manager of DealerTrack Data Services of which Chrome is a subsidiary.

“By providing a more seamless online and in-store shopping experience, we are helping retailers tap into the $38 billion vehicle accessories market,” Maheshwari added.