Dealer Image Pro thinks current pre-owned vehicle window stickers and buyer’s guides need refreshing, especially since sometimes they cannot stick to the glass or are illegible.

On Wednesday, the service provider launched a window sticker and buyer’s guide generator through its existing Photo Assistant platform to merchandise vehicles better in today’s digital retailing landscape.

Via a partnership with Netlook, Dealer Image Pro said its window stickers and buyer's guides have several features, including:

• Full color with dealer-branded designs

• Weatherproof and stick on outside of the window (no need for dealers to retrieve vehicle keys)

• Easily readable for approaching customers on the outside of the vehicle windows

• Factory accurate with the sticker and buyer's guide information coming from an automaker VIN decode

• Available to include a scan QR code feature that links to dealership vehicle detail pages (VDPs) for the latest pricing

• Available to add a text/lead generation feature that sends a lead directly to the dealership BDC

• Up to date with all the current Federal Trade Commission mandates and double-sided with legal verbiage printed on the back

Dealer Image Pro sees that combining window stickers and buyer’s guides with photos and videos of the vehicle are significant to the customer’s ultimate buying decision

The company said that Photo Assistant via an iPad can complete the work without having to rely on a separate vendor.

Dealer Image Pro pointed out that buyer’s guides are mandatory for preowned vehicles under the FTC’s Used Car Rule.

Dealer Image Pro said operators can face up to $46,517 in fines if buyer’s guides are not seen on the vehicle.

“When I started shooting vehicles at dealerships in 2009, I had no idea window stickers and buyer’s guides could have an impact, not only on the revenue of the dealership, but the convenience of the dealership as a whole,” Dealer Image Pro founder and CEO Peter Duffy said in a news release. “Now that we’ve mastered getting a dealership perfect vehicle photos and videos through the convenience of Photo Assistant, the next logical step we wanted to go was giving the in-house photographer the ability to print window stickers and buyer’s guides all on one device without having to use a different application.

“Current window stickers and buyer’s guides do not represent the look and feel of the modern dealership, which is why a solution was needed now to help automotive dealerships list and sell their vehicles faster,” Duffy went on to say.

To book a demo and learn more about Dealer Image Pro’s window sticker and buyer's guide generator, visit https://www.dealerimagepro.com/demo/.