MIAMI -

AutoLeadStar, a connected automation platform design to speed up growth for auto dealers, has named a new vice president of sales. 

Chosen for the position is Mike Colacchio, who comes over from Dealer Inspire.

His background also includes time with Dealer.com, Dealertrack and Cox Automotive. 

At AutoLeadStar, Colacchio will be responsibile for builing out a sales team, and introucing new AI solutions, as well a extablishing and expediting new partnerships with both dealer groups and technology providers.   

“Mike was a natural fit for our company as the vice president of sales due to his unwavering support for putting the dealer first. He understands that decisions for big ticket items like vehicles will increasingly be decided online by consumers before they even step foot in the showroom,”  AutoLeadStar chief executive officer Aharon Horwitz said in a news release. “His deep understanding of automotive technology, coupled with his strong dealer and partner relationships, will be instrumental as we introduce new and exciting solutions in the automated marketing space next year.”

While at Dealer Inspire, Colacchio grew the sales organization from three people to 28, representing three different teams while also increasing the client base by 500%.

“Dealerships need to be ready to answer the growing omnichannel experience push with individualized solutions that offer speed and accuracy,” Colacchio said. “At a time when, as an industry, we’re tackling everything from waning inventory to the threat of being closed down, AutoLeadStar is providing forward-thinking tools dealers can use to bolster their marketing and get to the customer first. It’s an exciting time for automotive tech.”