BURLINGTON, Vt. -

Dealer.com revealed an update to its Customer Relationship Management solution today that might be a big time-saver for dealers.

The company’s CRM product has received ADP Dealer Services' Third-Party Access Program certification.

Now, as a result of the certification, the company asserts dealers can "more efficiently" track and report sales and service progress in real-time through the  push and pull of historical data, customer information, service repair orders and sales promotions between Dealer.com's CRM product and ADP's Dealer Management Software. 

Commenting on the recent news, Alex Snyder, senior director of product design at Dealer.com, said, "By integrating with ADP's DMS for our CRM product, we are bringing greater efficiencies to the car selling process.

"When the key elements of data are consistent and can easily be integrated into a common platform like Dealer.com's, we are able to alleviate a lot of the painstaking red tape that hampers efficiency. For instance, now, our dealers will be able to push deals they've penciled in our CRM directly into ADP — this alone will save them a lot of time and effort and help them get back to doing what they do best: selling cars," he continued.

And Dealer.com has bigger plans for ADP integration in the future, noting it plans to include the ability to push current client deals into the ADP DMS.
 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.