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LAKE SUCCESS, N.Y. — DealerTrack recently expanded the company's offering for dealer customers, as it announced Tuesday that it has signed on to be a reseller of the AutoCount market reports from Experian Automotive.

Basically, these reports are designed to give dealers a better grasp of their market on a number of fronts.  By utilizing these reports, dealers are shown what new and used units sell best in their market, they gain insight into what sales trends are on the horizon and are able to identify their market's active lenders, according to officials. The monthly vehicle sales data is generated via registration data from the respective department of motor vehicles.

The reports can also be tailored to specific zip codes.

Customers can utilize DealerTrack AAX to view these reports, which are aimed at augmenting the MarketDriver tool of DealerTrack AAX.

As some may know, the purpose of MarketDriver is giving dealers comprehensive analysis of their respective businesses and show them how they stack up against their competitors.

"We are excited to extend our partnership with Experian Automotive and begin selling AutoCount reports to our customers," stated Bridget Townsend, general manager of DealerTrack AAX.

"The reports provide the data that dealers need to better assess how a vehicle actually performs in their market," she continued. "When coupled with the additional data from DealerTrack AAX's MarketDriver, which includes not only Internet listings but actual transaction data such as average vehicle profit, it's a powerful combination that provides true insight into vehicles that dealers are considering stocking.

"With such a complete picture of the market, dealers can make better, more informed inventory decisions that should not only improve turns, but profitability as well," Townsend noted. 

Scott Waldron, president of Experian Automotive, added: "With DealerTrack AAX's leading position among inventory management solutions, we are confident this new agreement will bring AutoCount's market reporting intelligence to more dealers than ever before.

"Dealers can now leverage the combined power of DealerTrack AAX and AutoCount data to help them make more profitable used vehicle pricing, sourcing and merchandising decisions," he continued.