With experts at places like J.D. Power acknowledging that the impacts from tariffs on the car business are “extremely fluid,” DAS Technology offered some help on Thursday to help dealerships navigate these murky waters.

DAS Technology launched what it called its Dealership Tariff Toolkit, a resource that’s designed to equip dealers with communication guidance, messaging solutions and proven strategies to support engaged consumers in a meaningful way during a time of uncertainty surrounding proposed automotive tariffs.

Built as a turnkey resource for dealerships, DAS Technology highlighted the toolkit can streamline market communications, positioning dealers as trusted sources of the latest facts. It’s mean to help dealers offers to assistance to consumers who might purchase, finance, lease, service, trade in or sell their vehicles.

From artificial intelligence omnichannel technology to leveraging social posts paired with email/text/video communications and onsite signage, DAS Technology said the toolkit can provide a full suite of ready-to-use and customizable resources that empower retailers to cut through the noise and build confidence with buyers.

The DAS Dealership Tariff Toolkit is available now, with tailored content aligned to the dealer’s market needs and the latest tariff updates.

As part of the toolkit, dealers also can leverage new capabilities at no charge for one to three months, depending on the solution, including patented lead response technology, AI/live hybrid messaging (chat, text, and more), and the DAS sales and service engagement communication platform (CDXP).

DAS Technology co-founder and CEO Alexi Venneri noted these next-gen engagement tools feature new capabilities that will help ease consumer concerns and help dealers continue to operate profitably despite economic concerns.

“Throughout every disruption – from recessions and pandemics to inventory shortages and third-party system outages — the auto industry has shown time and again that it is resilient,” Venneri said. “DAS has been a partner to OEMs and dealerships for over 15 years, and we continue to deliver innovative consumer communication technology to help the industry clearly share timely and relevant information to consumers.

“Our AI SaaS solutions reduce confusion and deliver relevant data to make purchasing more seamless, driving real results for dealers. And as part of our commitment to the automotive industry, DAS is providing at no cost our newest next-generation consumer engagement and AI solutions that address tariff uncertainty,” she went on to say.

Learn more at www.tariff-toolkit.com.