LAS VEGAS -

DrivingSales, a dealer social network, recently presented the first Innovation Cup Award for the most innovative dealership solution of 2010 during its Executive Summit in Las Vegas.

Scoring the highest in dealer reviewing to take home the honor was eCarList True Target Mobile. Site officials said Cobalt Digital Advertising Package, GOSO — Social Media Dashboard, ResponseLogix SmartQuote, VinSolutions VinLens and VinSolutions Website Dashboard were the other finalists vying for the award. 

The site explained the first annual DrivingSales Innovation Cup Award was created to recognize solutions introduced in 2010 whose novel approaches have produced significant results for dealers.

Officials asked dealership solution providers to submit applications online and also received nominations from dealer customers. The process continued as vendor names were blanked out, and a panel of dealers assessed each application. 

Six were selected from dozens of online applicants. DrivingSales asked dealers to score each solution during the summit, and eCarList True Target Mobile received the highest score. 

Each dealer-nominated solution is set to be profiled at DrivingSales.com and in the DrivingSales newsletter.

“Our mission was to uncover the most innovative vendor solutions for dealerships for 2010 — and we were literally wowed by each and every dealer-nominated application,” stated DrivingSales founder and chief executive officer Jared Hamilton.

“eCarList stood out in a remarkable field of competitors, each of which is set to create real world benefits to help dealerships thrive in the rebounding auto market,” Hamilton continued.

Hamilton also shared a glimpse of what the competition was like by adding, “As one of our dealer judges put it — ‘I am two-thirds of my way through the applications, and I want almost all these products at my store!’”

For more information about the inaugural Innovation Cup Award, visit www.drivingsales.com/innovationcup.