A week after partnering with Manheim, Work Truck Solutions announced a partnership with a part of the Blue Oval.

The operations, marketing and lead-gen platform for commercial vehicle sales said on Tuesday that it now has a strategic partnership with FordDirect to assist Ford and Lincoln dealers in capitalizing on the value and profits associated with the growing business-to-business opportunity.

According to a news release, this partnership provides Ford dealers with the choice of two unique Work Truck Solutions offerings created specifically to serve the commercial department needs of a single manufacturer's entire dealer body.

As part of this strategic partnership with Work Truck Solutions, FordDirect will connect Ford and Lincoln dealers to this innovative commercial vehicle business offering which includes a custom bundle of tools, special consultative services, and a true partnership relationship.

Work Truck Solutions chief executive officer Kathryn Schifferle noted that information is being made available to dealers in conjunction with this announcement.

“For business owners, their work truck or van is their job or business. Without it, they’re just not working. Given the current inventory shortage, buyers are looking to work with dealers to plan for, find, or order the right vehicle,” Schifferle said in the news release. “Helping dealers be that consultant for their business customers’ vehicle needs, as well as offer additional products and services before and after the sale, is critical to maximizing a commercial department’s success.”

Work Truck Solutions reiterated that its mission is to create a frictionless path for business owners to find the vehicles they need by providing dealers with the right tools to serve this unique customer base.

“FordDirect partners with only a select few companies to fill unique needs of Ford and Lincoln dealerships,” Schifferle said. “We’re honored to partner with FordDirect and assist dealerships with digital strategies, solutions, and services that will drive their commercial business growth.”