ATLANTA -

Brian Geitner is set to become the new president of Cox Automotive’s Media Solutions Group, replacing Jared Rowe, who is leaving the company for an opportunity outside the car business.

Geitner moves into the role on Monday and will oversee the Autotrader, Kelley Blue Book and Dealer.com brands.  He will report to Cox Automotive chief operating officer Mark O’Neil.

“We are thrilled to have Brian lead the Media Solutions Group and continuing to oversee the evolution of marketplace to matchmaker, positioning the businesses to bring the right buyer to the right customer through an experience that leaves both parties fulfilled,” O’Neil said in a news release.

Geitner has been president of the Financial Solutions Group at Cox Automotive since 2015.  His first role with the company was as chief executive officer of Dealer Service Corp., a position he took in 2012. He eventually became president of NextGear Capital.

Rowe has served as president of both Autotrader and Kelley Blue Book, joining Autotrader in 2010. He was vice president of product management at Autotrader before becoming KBB president, Autotrader president and his most current post. Before his Autotrader days, Rowe had various roles with FordDirect (including a spot on the founding executive team), Autobytel and Central Atlantic Toyota Distributors.  

“I couldn’t be more thrilled to join the Cox Automotive Media Solutions Group, consisting of two of the strongest third-party automotive sites, Autotrader and Kelley Blue Book, which bring more than 35.8 million unique monthly visitors and reach 65 percent of all car shoppers, as well as Dealer.com, one of the leading automotive digital marketing solutions,” said Geitner.