SAN FRANCISCO -

Carsharing marketplace Getaround has launched a new program to incentivize its audience to drive market expansion.

The New Frontiers Bonus Program rewards car owners for sharing additional vehicles in eligible markets — up to $750 per vehicle.

According to Getaround, the North American carsharing market is projected to exceed $4.8 billion by the close of 2024.

The new program is designed to "amplify" Getaround's Power Host city launch proposal initiative. This program targets car owners with two or more cars — Power Hosts — to propose a city where they would like to share a fleet of vehicles using Getaround. These hosts can work to establish and expand their small businesses, even in cities where Getaround has previously not served.

The Power Host program launched in March of this year, and so far more than 100 hosts have newly launched or expanded upon their current fleets.

"Even with Getaround active in more than 850 cities across the U.S. and Europe, there are cities where we need to accelerate the addition of supply of shared vehicles so we can keep up with demand," Getaround chief executive officer Karim Bousta said in a news release. "We want to reward Power Hosts for helping with that acceleration in all our existing as well as new U.S. markets."

Getaround has launched in 26 new U.S. cities this year so far.

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