GoTo has launched a new version of its artificial intelligence-powered communications platform that’s purpose-built for automotive dealerships.

The cloud communications and IT provider said GoTo Connect for Automotive is designed to give dealerships a single platform that offers CRM integrations, real-time multi-rooftop reporting and modern communication channels to optimize dealership outcomes by allowing customers to communicate through their preferred channels.

GoTo said its unified, cloud-based platform, allows sales teams to prioritize high-value leads and deliver faster and more personalized follow-ups using practical AI insights, and lets service departments streamline appointment scheduling and provide customer updates.

“Now more than ever, customers require their service and support communications to be available across a variety of channels, including text and web chat,” GoTo general manager of unified communication and collaboration Damon Covey said. “GoTo Connect for Automotive bridges this critical gap between customer expectations and the technology historically used by many car dealerships.

“With robust integrations, real-time reporting, dealership-focused features like virtual fax, a mobile app that supports operations, reporting and call recording capabilities, GoTo Connect for Automotive is designed to meet the unique needs of automotive dealerships to result in increased sales, improved operations and happier customers.”

GoTo said its platform’s capabilities include:

  • Integrations with automotive CRMs, including VinSolutions, CDK and Tekion.

 

  • Omnichannel communications to connect with customers through the channels they prefer on any device, with a centralized inbox for better collaboration between every department.

 

  • Real-time analytics for multi-location management with centralized, pre-built reporting dashboards and automated schedule reports.

 

  • AI-generated insights that empower employees to deliver better results and improve the customer journey, helping increase revenue and optimize dealership operations.

 

In its release, GoTo quoted Ewing Automotive Group client relations director Bob Calabrese, who said the dealership group began using GoTo Connect as part of a review of its processes to make it easier and more efficient for customers to do business.

“If you want to be relevant as a dealership, then you really have to embrace technology,” he said. “I’m continuously amazed at how easy GoTo is to use, allowing us to communicate with customers through their preferred method, text messaging, while also protecting customer data by eliminating the need for our sales team to use their personal cellphones.”