Whether we’re ordering dinner, buying a gift or snagging that last item we forgot at the hardware store, “add to cart” is a major part of our daily online lexicon.

It’s also the phrase Hyundai is using in an ad campaign to kick off its dealership partnership with Amazon Autos, where vehicle shoppers in 54 markets can now order, finance and schedule pickup of a new Hyundai from a local participating dealer directly from the Amazon platform.

The automaker announced a marketing campaign Tuesday, spread across integrated partnerships, TV and digital advertising, social media and beyond.  New ad spots in the “Add to Cart” campaign have started airing on TV, social and digital channels.

“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” Hyundai Motor Co. president and CEO José Muñoz said in a news release.

“We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences,” Munoz said. “It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”

The commercial is set in an Amazon fulfillment center, showing everything from toys and roller skates to suitcases and grills emerging from Amazon boxes, followed by the 2025 Hyundai Santa Fe doing so. It emphasizes the ease at which a shopper can add the Sante Fe to an Amazon Cart via Amazon Autos on a smartphone.

Hyundai is airing the ad nationally (including NBA and NFL games) and on Amazon Prime Video. The automaker is also utilizing out-of-home, audio, website content, paid search and media partnership integrations to emphasize “ease of purchase” on Amazon.

Staring later this month, Hyundai is launching a mini-campaign called “In the Time it Takes” that will run through March that show simple tasks that take longer they should, like finding the TV remote and demonstrates how buying a Hyundai on Amazon Autos is easier than these unnecessarily cumbersome tasks.

Amazon had announced on its website late last year that it had launched Amazon Autos, offering online shopping from Hyundai dealers in 48 metropolitan areas nationwide.

Amazon said it would continue to add more Hyundai dealerships, and would add additional manufacturers, brands, cities and new functionality, such as leasing and expanded financing options, in 2025.