Latest Edition of Pre-Owned LIVE Delves into Current Dealer Technology
Because so many dealers are looking for the best tools to create quick inventory turns and more, the Pre-Owned Automobile Dealers Alliance aimed to keep store management informed with the return of its ongoing Webinar series.
For dealers who might have missed Tuesday afternoon’s edition of Pre-Owned LIVE with experts from AutoTrader.com, Black Book, Manheim and SmartAuction, they can find the slide presentations and question-and-answer sessions already online at POADA’s website.
This Webinar titled “Using New Technologies & Tools to Sell More Used Cars” covered a wide array of topics in less than 60 minutes.
Brian Skutta, general manager of the Trade-In Marketplace at AutoTrader.com, began the event. Skutta shared what the consumer response has been to the Trade-In Marketplace, highlighting keys to implementing a transparent process.
Next on the line was Ricky Beggs, the vice president and managing editor of Blackbook. A fixture at auction lanes throughout the country, Beggs touched on the increased use of handheld devices and how they can assist dealers.
A familiar dealer trainer joined Pre-Owned LIVE next — Amanda Savage, the customer relations director at Manheim. Savage offered some recommendations for dealers to stay on top of the latest trends since technology is changing so quickly.
The Webinar wrapped up with a presentation by Bob Taar, the national sales director at SmartAuction. Taar not only delved into the arbitration process regarding online auctions but also speculated on how the online space could look five years from now.
This edition of Pre-Owned LIVE as well as other six sessions that have covered topics such as inventory management strategies, Red Flag Rules compliance and getting potential buyers financed are all available here.
And for more details about POADA and the alliance’s independent certification program, CarMark Certified, visit www.poada.biz.