It’s been a busy month so far for Lucid Group.

The luxury electric vehicle manufacturer finalized a path for its customers to secure financing through a relationship with Bank of America, which is also leading a credit facility for the company worth up to $1 billion.

And then on Friday, Lucid announced the official opening of its first studio location in Denver at the Cherry Creek Shopping Center.

According to a news release, this studio opening marks 27 studio and service center locations now in operation throughout in North America.

The company highlighted every Lucid studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two.

Lucid studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California.

In addition, the company said Lucid studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s virtual reality experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

“The state of Colorado’s ambitious plans to support the acceleration of widespread electrification closely align with our mission to inspire the adoption of electric vehicles,” Lucid vice president of sales and service Zak Edson said in a news release. “The new Lucid Studio in Cherry Creek will provide excellent exposure to the Lucid Air in an area quickly growing in electric vehicle sales.”

For those customers who aren’t able to visit a Lucid studio, there is Lucid Studio Live, a private virtual tour that lets customers browse and build their dream car with the guidance of a Lucid team member.

Each one-to-one appointment allows time for questions and offers a 360 degree look at Lucid Air. Customers can see everything from views inside the cabin, into the trunk and frunk, to outside and even above the vehicle — all set in their choice of iconic California backdrops. From there, customers can save a favorite design configuration to their Lucid account if they wish.