Motive Retail, a provider of integrations and technology in automotive retail, is collaborating with Cox Automotive’s Dealertrack DMS to integrate its Motive Integrator eXchange platform with Dealertrack’s Opentrack API integration program.

The MIX platform is designed to empower software providers with an “integrate once, connect to many” approach, allowing automotive software vendors to connect not only with Dealertrack’s dealer network but with several other DMS provider networks as well.

Motive Retail said its collaboration with Dealertrack creates “a more interconnected and efficient automotive retail environment,” simplifying the integration process to allow software providers to “reduce the complexity and challenges associated with integrating proprietary systems via API” and create operational efficiency for dealerships.

Cox Automotive Dealertrack’s Opentrack API integration program offers open architecture, encouraging a wide array of technology in the automotive industry.

Motive Retail said the synergy with its MIX platform ensures “a more agile and responsive technology infrastructure for all stakeholders.”

The company said its certification in the Opentrack API program will help Motive Retail “make a significant impact on the future of dealer management system integrations, reinforcing its dedication to driving progress and innovation in automotive retail technology.”