Nabthat website platform now available to Honda dealers
Nabthat announced a development on Monday that’s relevant to Honda dealerships.
The technology company dedicated to building automotive-centric platforms focused on the consumer experience said it has been certified as a Honda Digital Solutions (HDS) website program provider.
With this certification, Nabthat’s website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.
According to a news release, Nabthat’s website platform offers Honda dealers two choice: A Sport Package and a Touring Package.
The company explained that dealers now have the option to upgrade to a “beyond mobile first” platform using technology such as Angular, Google’s framework, used by leading platforms including YouTube, Gmail and Apple, among others.
Nabthat pointed out its solution also uses single page application (SPA) technology employed by Facebook, Airbnb, PayPal and other top companies.
“We are excited to be part of the Honda certified program and want to thank Honda and our dealer partners for the recognition of our platform and support,” Nabthat chief executive officer and co-founder Jason Silberberg said in the news release.
“Our continued out-of-the-box thinking and approach to a ‘beyond mobile first’ consumer experience has proven to be successful for all our dealers. I believe this is one of the reasons our platform was approved,” Silberberg added.
Nabthat highlighted that it studied where the internet experience will be in five to 10 years to create a multi-million-dollar automotive website technology platform. The company noted that websites are focused on customer engagement and journey patterns based on actual user data.
The company also created intuitive consumer experiences that are designed to increase conversion and interaction in the form of leads, phone calls and map directions.
The platform provides SEO, merchandising, finance application, trade-in tool, entrance engager, behavioral marketing, exit interceptor, Nabthat’s Analytics Engine, and more.
“Nabthat doesn’t constrain functionality with a WordPress platform, we utilize state-of-the-art technology that provides our team, and our dealer partners the ability to build any experience. It gives our dealers the elasticity they need in an everchanging automotive environment,” Silberberg said.