LOS ANGELES -

Thanks to a new partnership between impreMedia, a news and information company that specializes in catering to the Hispanic population, and izmomedia, which provides auto business solutions, dealers will have another avenue this fall to reach a key group of shoppers: Hispanics.

The two companies have teamed up to roll out an online auto portal for Hispanic vehicle shoppers, which will be available in both English and Spanish.

While shoppers will be able to tap into the site's interactive content and various features, dealers can manage their inventory on the site in real time and use the site to generate leads and online sales, according to officials.

Dealers will be able to completely control and use their particular site. Full reporting capabilities will also be at their disposal.

Included in the portal's offering will be such marketing tools as customizable display and search advertising.

Officials said they plan to roll the new site out this fall.

"impreMedia is excited to partner with the world leader in automotive business solutions, izmomedia. We are proud to offer consumers and automotive advertisers solutions by creating a unique and unparalleled experience to buying and selling a car," shared Monica Lozano, chief executive officer of impreMedia.

Tej Soni, president of izmomedia, added: "As one of the largest automotive portal solution providers in the U.S., we're very pleased to partner with the number one Hispanic online news and information company.

"As we extend izmomedia's reach into this very important and fast-growing audience, we believe the combination of impreMedia's world class editorial resources and izmomedia's unrivaled interactive automotive content and functionality will bring significant advantages to Hispanic car buyers, as well as providing new opportunities for car dealers and auto manufacturers to reach consumers," Soni continued.