RALEIGH, N.C. -

Dealers have used TV marketing for decades to bring in customers to their showrooms, and now a North Carolina television station owner is rolling out a new media technology and services company to assist stores.

Capitol Broadcasting Co., which owns WRAL-TV in Raleigh, N.C., among other properties, recently launched Albright Digital, a subsidiary aiming to create lasting digital connections with customers.

By leveraging Web analytics, engaging content and social media, Albright Digital and its Bimini line of products are designed to enable a dealership to connect with more people, engage with new and existing customers and grow its user base resulting in additional revenue. 

The Bimini product line is comprised of three parts:

—Bimini Lead Intelligence can provide a dealership with additional information about its website Internet leads on top of existing CRM information — what vehicle did the lead view, where did the lead come from, how many times did the lead visit the website, etc. — so sales can make the highest impact first contact possible.

—Bimini Review Management can enable stores to manage their Internet word of mouth through an application that actively engages users, encouraging them to provide reviews and feedback, and the dashboard monitors how the dealership is performing on each review site against its competitors.

—Bimini Social Engagement can leverage Facebook and Twitter with engaging content to drive awareness for the dealership, keeping it top of mind for consumers in its community; by using articles, video, contests and other applications, Albright Digital will develop an exciting Facebook, Twitter and blog presence for a dealership that will drive traffic, creating a valuable marketing channel.

“We are excited to be bringing our expertise in the Internet, media and content to auto dealers,” said Jimmy Goodmon, vice president of Captiol Broadcasting’s new media group.

“For close to 75 years, Capitol Broadcasting has enabled businesses to attract new customers and drive revenue,” Goodmon continued.

“To continue with that tradition, Albright Digital with its Bimini Product Line brings to dealerships the ability to develop new types of relationships with their customers never before possible,” he went on to say.

For more information about Albright Digital and its Bimini Product Line, email info@albrightdigital.com or go to www.albrightdigital.com.