NuVinAir's newest executive brings a diverse automotive background to her position, having experience with an automaker, a software company and a retailer.

The company that offers a suite of patented and proprietary products that are designed to create healthy vehicle interiors safely has named Misa Tanaka as its new regional support director for the West Coast.

In her new role as a sales and marketing lead, NuVinAir said Tanaka will create and implement strategies for meeting the evolving demands of key account rental-vehicle clients.

“As we continue to expand NuVinAir’s operations and national partnerships, we are doubling-down on providing our partnerships with superior support,” NuVinAir chief executive officer and founder Kyle Bailey said in news release. “Misa offers deep expertise in the automotive industry, as well as in building national account relationships, and we are proud to welcome her to our team.”

With more than a decade of managerial expertise in the automotive industry, NuVinAir highlighted that Tanaka specializes in sales and marketing consulting, inventory management and vehicle procurement.

Prior to NuVinAir, Tanaka worked at Stellantis as the marketing and incentives sales planning manager where she was responsible for developing and communicating new-vehicle incentive programs, as well as overseeing the region’s monthly incentive portfolio, budget and expenditure effectiveness.

Previously, Tanaka worked at Dealer-FX Group, a software-service solution for automotive retailers and OEMs where she leveraged her expertise in delivering sophisticated analytics.

Tanaka began her professional career at CarMax where she worked as the buying point of contact, executing recruitment techniques that were utilized in numerous locations.

“NuVinAir offers an exceptional leadership team, company culture, and growth opportunity, and I’m excited to join a company that shares my values, both personally and professionally,” Tanaka said.

“I’m confident that my relevant work experience in the automotive industry, combined with my passion for achieving success, will enable me to quickly build relationships and make a positive impact both within the organization, as well as with our West Coast partners,” she went on to say.

Among NuVinAir’s product offerings is its autonomous cyclone treatment, which is geared to produce healthy, clean vehicle interiors.

The cyclone is used with ReFresh and ReStore, respectively, to freshen a vehicle’s interior, as well as eliminate extreme odor and reset the vehicle to a like-new condition.

The company’s newest product, ReKlenz-X, is a high-performance stain remover and an EPA-approved, eco-friendly disinfectant that can kill 99.9% of germs, bacteria, and viruses on vehicle surfaces, according to NuVinAir.

As part of its product portfolio, ReNuSurface is an eco-friendly, all-in-one cleaner that can replace multiple products and save on supply costs.