CHICAGO -

Cars.com plans to use its next DealerADvantage Live Webinar to share strategies of two successful dealership general managers who used online sales to boost store profits.

The free workshop titled “Internet Management: Successful GMs Share Their Secrets” is scheduled to begin at noon EST on Nov. 12.

Set to join the panel discussion are Andrew DiFeo, general manager of Hyundai of St. Augustine in Florida, and Patrick Stark, general manager of Yark Automotive near Toledo, Ohio. Jack Simmons, Cars.com dealer training manager, is scheduled to moderate.

During the Webinar, Cars.com insists attendees should get advice on how to:

—Build a high-performance Internet sales operation.

—Develop an Internet culture.

—Formulate a strategy to implement proven Internet business processes throughout the dealership.

—Allocate resources to boost performance and ensure consistent results.

—Identify key success metrics to track and calculate ROI.

—Develop the structure that supports business goals and recruit qualified staff.

—Integrate new sales and marketing channels.

Simmons stressed how beneficial this upcoming Webinar can be for dealerships of all sizes.

“With online initiatives increasingly driving the bottom line, dealerships across the country are making the transition from siloed Internet departments to integrated Internet stores,” Simmons pointed out.

“Forward-looking dealers/operators and general managers lead the charge, taking greater day-to-day oversight of their online operations,” he continued. “They ensure that processes are consistently implemented and that customers receive quality care — whether in sales, F&I or accessories, parts and service.”

Dealers interested in attending or learning more about this month’s DealerADvantage Live Webinar can visit Cars.com’s DealerCenter at dealers.cars.com/live. Dealers can register to attend the event and view archived recordings of past events.

Site officials contend thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the Webinar series in September 2006.

Officials also reminded dealers that they do not have to be Cars.com customers to attend the Webinar. However, they must download free WebEx software at www.webex.com.