OAKLAND, Calif. -

Pandora announced that more consumers looking to buy a Ford or Scion can take advantage of its personalized radio service through their cars, not just through  iPods, computers or smartphones.

The Internet radio company revealed Tuesday that it continues to expand its presence in the automotive world by forging a new partnership with Scion and growing its current relationship with Ford. 

As a result of expanding its partnership with Ford, the service will now be available in 10 Ford vehicles and two Lincoln vehicles.

Currently, the company also has in-vehicle integrations with nameplates such as BMW, Mercedez-Benz and Mini.

Moreover, the company noted Buick, Chevrolet, GMC, Hyundai and Toyota have all announced plans to integrate Pandora into their vehicles in the future.

Even if consumer’s do not own a vehicle by the aforementioned brands, they can buy select aftermarket automobile radios made by Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios from Sony coming soon, to access the Internet radio.

On Tuesday, at Pandora’s Financial Analyst Day in San Francisco, executive vice president of business development Jessica Steel offered her take on the new company’s expanding automotive presence:  "Our goal is to allow people to personalize their radio experience anytime, anywhere." 

“Nearly 50 percent of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone,” she continued.

Additional presenters at the Pandora Financial Analyst Day included Pandora founder and chief strategy officer Tim Westergren; chief technology officer and executive vice president of product Tom Conrad; chief revenue officer John Trimble and chief financial officer Steve Cakebread.

If interested in Tuesday’s presentations, an archived webcast of Pandora Analyst Day will be available through July 26 at http://investor.pandora.com.