Polly is ready to ramp up its embedded auto insurance platform.

The company announced it will launch its new Professional Insurance Platform during the 2025 NADA Show, coming up Jan. 23-26 in New Orleans. The revamped platform is designed to help dealerships monetize the insurance process and improve gross profits.

In a news release, Polly said the new technology offers a faster workflow and expanded carrier partnerships, allowing franchise and independent dealers to give car buyers instant online insurance quotes day or night, find coverage for hard-to-insure dealership customers and get paid for each qualified lead.

“The Polly Professional Insurance Platform represents a pivotal step forward in our mission to empower dealerships with the tools they need to profit more in today’s competitive market,” CEO Rick Gibbs said. “Our cutting-edge technology and unparalleled carrier partnerships ensure that dealerships can unlock new revenue streams while enhancing the car-buying experience for their customers.”

The company said integrating its platform into their workflow can boost dealerships’ F&I revenue, citing data from Polly’s latest quarterly report showing F&I gross per vehicle sale for dealerships offering insurance quotes was $354 (18%) higher than those that didn’t.

Polly also noted its recent consumer study found 56% of respondents said they would purchase additional F&I products if they saved $75 or more per month on insurance, which the company said shows how insurance can help dealerships close more deals and maximize revenue.

Polly said the new platform is the only in-dealership marketplace with direct products from Geico and Progressive, in addition to more than 40 insurance companies though the Polly Agency. It also provides a two times faster buy online workflow, live agents when customers use Quick Quote, insurance availability outside business hours, referral dollars to dealerships for each carrier qualified lead, real-time performance analytics to inform data-driven decisions and optimize dealership operations, a dedicated performance manager to integrate the Polly platform into existing dealership processes and drive profitability, and quotes for more than 98% of customers, regardless of their driving history.