Privacy4Cars thinks globally with new services and features
Privacy4Cars is going global.
The privacy tech company announced it has launched a new set of privacy services and features to support international expansion.
The additions include four new languages on Privacy4Cars’ vehicle privacy app, a European cloud portal for local clients with enhanced metrics and reporting capabilities, and the expansion of the company’s Vehicle Privacy Report website to cover Australian vehicles.
Privacy4Cars founder Andrea Amico said recent interpretations of the European Union’s General Data Protection Regulation and other privacy rules that make data deletion mandatory, along with “rapidly growing demand for our services in Europe” prompted the company’s investment in “new tools, technologies and services to help automotive businesses meet their geography-specific needs.”
“By offering app support in Spanish, French, German, and Italian, European business customers, along with those in Canada, the U.S. and Australia, will be able to better accommodate diverse staff and varying infotainment system settings.” Amico said. “We also launched a new EU-located cloud storage where all the activity reports and certificates will be accessible, exclusively for our U.K., Swiss and EU customers.”
The company said it will also provide its business customers with access to a new loaner vehicle integration option and enhanced in-app metrics and reporting.
Loaner vehicle integration is a new tool designed to ensure dealership customers won’t have to worry about their personal data being left behind after they return a courtesy vehicle in addition to preparing Privacy4Cars to serve the rental market.
After a series of studies and pilots in Australia throughout 2024, Privacy4Cars has made its Vehicle Privacy Report available free to Australian consumers to give them tools to get better transparency and opt out of commercial uses of their data. As with the European expansion, the move was prompted by Australia’s new privacy laws.
The company said the report is designed to help consumers to understand the personal data practices of manufacturers, auto lenders, insurers and dealerships.