PureCars said Tuesday it has purchased AutoSigma, a digital marketing technology and services provider for car dealers.

The addition of AutoSigma’s digital asset platform to PureCars can allow dealers get vehicle advertising out to multiple channels in a more timely manner, helping to alleviate sluggish “speed to market.”

Terms of the deal were not disclosed.

“AutoSigma solves the biggest pain points for dealers in getting vehicle offers to market,” PureCars chief executive officer Stephane Ferri said in a news release. “Speed to market has historically been a challenge, as dealers await and react to OEM program announcements.

“With AutoSigma, our dealers will be in market in unprecedented time,” Ferri said. “We're excited to welcome Matthew Strunk and the AutoSigma team to PureCars.”

Strunk, who founded AutoSigma in 2021, added: "Combining our asset management platform with PureCars' extensive MarTech capabilities will be a game changer for dealers.

“They will get to market faster and achieve even greater success with their marketing efforts. We couldn't be happier about being a part of this industry-leading organization,” he said.

This marks the second purchase announced by PureCars in a little more than a year. 

In July 2021, the company announced it had acquired TruPayments.