ATLANTA -

PureCars announced Tuesday the release of its new Pro Dealer MarTech platform, which the company says offers an approach to digital advertising that provides greater flexibility and value for dealers — and allows them to make better marketing decisions that drive lower ad costs per sale. 

The platform is powered by PURE Intelligence, and centers around the customizable reporting and insights component, PURE Insights, a measurement resource designed for dealers. The new platform is available as one flat fee.

It provides search, display/retargeting, social, and video for new and pre-owned vehicles. It also offers search for fixed ops, and free lead-generation tools for dealers. Within PURE Insights, dealers can benefit from capabilities like benchmarking, business intelligence, market analytics, opportunities, performance and more.

Partner benefits will also include access to PureCars TV. 

“Pro Dealer represents our boldest, most sophisticated innovation to date — designed by dealers, for dealers — to help them accelerate more transactions at the lowest ad cost per sale,” PureCars chief executive officer Jeremy Anspach said in a news release. “We’re committed to helping dealers thrive with greater visibility into competitive performance on advertising spend, conversion rates, market share and so much more, providing them with their biggest competitive edge yet.”

The company shared in a press release that automotive retailers with experience using some of the key features of Pro Dealer for the past year have seen significant results, especially since the pandemic.

“Last year, we had our best year in the 97-year history of the organization, and we're going to do that again this year,” said Andrew Riffee, chief marketing technology officer of Dimmitt Automotive Group. “We've experienced overnight results. We've had nine consecutive months of record lead volumes from a phone and internet perspective. PureCars’ partnership has been instrumental in helping us navigate the COVID-19 pandemic, restructuring our digital marketing strategies, and delivering unprecedented levels of success.”