CHARLESTON, S.C. -

PureCars has been named a Kia Certified Digital Advertising Partner by KiaMotors.

The partnership will make PureCars’ digital advertising solutions available to Kia dealers across the U.S.

Kia’s Certified Digital Advertising Program allows dealers to use paid search and online advertising from certified providers to drive incremental local traffic to their respective websites.

Now, Kia dealers can take advantage of PureCars’ Smart Advertising offerings for improved targeting efforts. SmartAdvertising provides a singular digital advertising solution that executes campaigns across various media channels, enabling dealers to follow consumers’ journeys across search, social, display and video.

“We are honored to be recognized by Kia as a valuable advertising partner for their dealers,” said Jeremy Anspach, chief executive officer of PureCars. “Working with Kia will allow PureCars to continue helping dealers take the guesswork out of search architecture and digital advertising.

“Now, PureCars can provide even higher quality service, technology and online marketing expertise to Kia dealers and help them effectively reach customers across all channels.”

PureCars recently earned a spot on the annual Inc. 500|5000 list for the third consecutive year, following the launch of social and video extensions of its SmartAdvertising platform in early 2016 and a major acquisition by Raycom Media last October for $125 million.

“With a vast majority of consumers going online to research a vehicle prior to purchase, search engine marketing must be a key component of any dealership’s digital marketing strategy,” said Anspach.

“As a Kia partner, PureCars will help Kia dealers more efficiently serve car shoppers' tailored, relevant advertisements at the right time and in all the right places, driving more consumers to the lot as a result.”

Click here to learn more about the Kia Certified Digital Advertising Partner Program.