Spireon rebrands Kahu connected-car suite as LoJack
Spireon launched Kahu back in 2017 as a smart add-on designed to provide dealers streamlined inventory and lot management that also offers car buyers location tracking and stolen vehicle recovery service.
On Tuesday, Spireon completed a technology platform update and rebranding of that franchised dealer solution from Kahu, to LoJack, which was the business the company acquired from CalAmp in March.
Spireon highlighted in a news release that the relaunch significantly expands the LoJack offering, bringing “proven” lot management and service retention tools to dealerships and connected car features to consumers.
In addition, LoJack stolen vehicle recovery coverage is now nationwide, utilizing Spireon’s GPS and cellular networks.
“This brand redesign and technology rollout is significant for LoJack dealers. The expanded reach of GPS in locating cars combined with LoJack’s already deep law enforcement relationships and strong name recognition are now combined for a best-in-class solution,” said Brian Skutta, president of automotive at Spireon.
The news release also recapped an example of the capabilities Skutta referenced.
In May, Spireon’s GPS platform helped the Chapman BMW dealership recover a 2021 BMW M8 despite it having crossed the border to Mexico before it was reported missing.
Spireon indicated the dealer thought the vehicle — which retails for $126,000 — was unrecoverable when store managers said it spotted in Mexico. However, using vast location coverage enabled by GPS, Spireon’s LoJack law enforcement liaisons were able to work with law enforcement on both sides of the border, to recover the vehicle quickly and without damage.
Spireon went on to mention the newly expanded LoJack solution also can help dealers find vehicles quickly for test drives with visibility into battery level and inventory age and to better fill service bays and grow long-term relationships with consumers via the MyDealer feature in LoJack connected-car app.
Furthermore, LoJack consumers now can use connected car technology to maintain car health as well as locate their car and receive driving behavior alerts.
Through MyDealer in the consumer app, dealers can take advantage of automated service reminders to grow service retention. Using the same feature, consumers can connect to their dealers with click-to-schedule service appointments and can also view their cars’ maintenance needs and history from their mobile phone.
Spireon said its app has the strongest consumer engagement within the automotive category — with more than 18,000 reviews and a 4.8-star rating.
“Not only does the scale and breadth of the technology update bring more value to LoJack dealers, existing Spireon dealerships have also said they look forward to leveraging the strong LoJack brand name while continuing to use the Spireon tools they’ve come to rely on for lot management, improved customer experience, service retention and stolen vehicle recovery,” the company went on to say.
Visit www.LoJack.com for more information on Spireon’s LoJack Solution.