TrueCar+ adds accessories function to digital sales platform
TrueCar announced last week that it has added an accessories menu to its TrueCar+ online car buying platform, which is currently available in Florida.
The company said more than 12,000 hardware parts are now available on the platform.
“Accessories are another way of customizing the online vehicle purchase to each individual buyer, while offering additional margin opportunities to dealers,” TrueCar CEO Mike Darrow said in a news release.
“We’re continuing to expand TrueCar+ capabilities with this latest offering and delivering to consumers the tools needed to purchase a vehicle online,” he said.
The platform uses a VIN-specific fitment rules engine to match accessories to the proper vehicle. Each accessory part includes a detailed description, photos and optional animations/videos.
TrueCar+ dealers can include accessories in the lease and finance calculations, subject to finance company rules.