PLEASANT GROVE, Utah -

Carketa closed a $1.375 million seed round financing in September, and the Utah-based software company finished 2020 by launching an addition to its suite of dealer products.

The company announced the addition of the Carketa Digital Condition Report to its suite of valuation, connect and reconditioning applications creating an “Acquisition to Sell” ecosystem. With these tools, Carketa said it is creating what it believes is the first dealer operating system.

Founded in 2019, Carketa develops SaaS software tools to automate a dealer’s inventory flow. Now with Carketa Connect, Carketa Valuation and Carketa Digital Condition Reports, Carketa’s solution is an integrated dealer tool from acquisition to sale.

With CarKeta Recon, dealers can upload their inventory from any dealer management software and actively manage inventory through recon from auction to customer.

Carketa Valuation handheld and online app with a Chrome extension can help a dealer buy and sell at the right price for their market.

Carketa Connect can allow dealers to post their vehicles online the moment they are acquired at auction. Customers and the sales department can track a vehicle through the recon process and dealers often can sell a vehicle before it’s on the front line.

Carketa’s Digital Condition Report is a 200-point inspection system detailing a vehicle’s current mechanical and cosmetic condition woven into the recon process. As a vehicle is reconditioned, the steps are integrated into the digital condition report capturing fixed and replaced value helping hold the gross line up, and the finance department close deals.

The company pointed out dealers buy remotely at auction using a condition report. With a Carketa Digital Condition Report, a consumer can buy remotely too, according to Carketa chief executive officer Brady Thurgood.

“Carketa is the only solution in the auto industry providing real-time quality rating built into a condition report,” Thurgood said in a news release. “With Carketa’s Accuracy Rating a consumer has confidence in your dealership. Dealers can sell remotely on any ad platform.”

A dealer who uses the solution described his experiences in that same release. Clay Hagedorn is the owner of TruWorth Cars in North Carolina and recently started using CarKeta Recon after a long search for an online digital condition report.

“I saw immediate results selling online and now referring Carketa to all my friend’s owning car dealerships,” Hagedorn said. “This is just what I needed to expand my geographic area.”

For more details, call (855) 955-1254 or visit carketa.com.