ATLANTA -

VinSolutions said today it will acquire Haystack Digital Marketing 'to help dealers maximize the value of their advertising spend."

Haystak’s digital marketing toolset will be integrated with VinSoilutions customer relationship management and website products 'to help dealers increase consumer traffic to VinSolutions customer websites," the company explained.

Haystak will also operate under its own brand, as well. 

"VinSolutions acquisition of Haystak now makes it possible for dealers to better utilize every marketing dollar spent by virtue of VinLens live website activity tracking and full CRM integration," stated Brian Skutta, vice president and general manager at VinSolutions.

Skutta continued, "Search engine marketing and other digital marketing products offered by Haystak can serve as a strategic marketing component and effective complement to core online advertising on KBB.com and AutoTrader.com when optimized and integrated well into an overall marketing plan.

"The AutoTrader Group of businesses will explore ways to include Haystak's capabilities as a part of their customer offerings, both as a stand–alone solution and as part of an integrated suite of product solutions."

Duncan Scarry, chief executive officer and founder of Haystak Digital Marketing, also expressed enthusiasm for the deal, noting: "The strength and capabilities of VinSolutions and the AutoTrader Group of companies will empower us to faster realize our vision of providing better products and services to a rapidly changing market."

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